Winable

Help people build a more positive, resilient mindset by making it easy to recognize daily wins, reinforce progress, and feel acknowledged and celebrated at the end of each day.

Built a freemium iOS and Android app that allows users to log and celebrate their daily wins and receive personalized encouragement through streaks, badges, and positive reinforcement.

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After each logged win, users receive a celebratory moment paired with an AI-generated encouragement message designed to acknowledge their progress and help them feel seen. The experience is intentionally lightweight and supportive, helping users reflect on progress without pressure.

The product was designed using behavioral psychology principles such as the progress principle and positive reinforcement, encouraging consistent use and long-term habit formation.

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Over time, individual wins roll up into a shared community experience, reinforcing momentum, motivation, and a sense of collective progress.

As co-founder and Head of Product, I led Winable end to end, owning product strategy, UX, design, development, and growth.

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I designed the core experience and gamification system, created high-fidelity designs in Figma, and served as the primary front-end developer, building and maintaining the entire client experience in FlutterFlow.

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I partnered with the team on backend implementation using Supabase and ensured the product shipped consistently across iOS and Android.

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I analyzed user behavior and engagement data to inform product iterations, refined retention mechanics, and continuously tested new ideas to improve habit formation.

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In parallel, I led early growth through organic acquisition, including viral Reddit posts and direct outreach, and incorporated direct user feedback to shape the roadmap and improve the product.

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