David Yurman
Employee Onboarding Experience
A luxury, interactive onboarding experience that brings the David Yurman brand story to life for new employees.
Objective
Create two digital learning modules that introduce new hires to the history, heritage, and craftsmanship behind the David Yurman brand, with a special focus on the iconic cable bracelet and the story of its founders.
Solution
We designed an immersive e-learning experience that used the David Yurman cable as a visual and narrative thread throughout the modules.
New hires explored the brand’s history through interactive timelines inspired by the cable’s form, following the individual journeys of David and Sybil Yurman before watching their stories weave together.
The experience combined video, audio, imagery, and interactive moments to make a rich brand history feel engaging, memorable, and easy to absorb.
My Role
I led the project from start to finish and served as the primary point of contact for the David Yurman team.
I managed designers, content creators, and developers to bring the experience to life, overseeing scope, timelines, and execution across strategy, creative, and development.
I helped shape the structure of the learning modules, guided the storytelling approach, and ensured the final experience delivered a polished, on-brand onboarding journey for new employees.
