NBPA
Top 100 Camp Digital Experience
A gamified mobile experience designed to help elite high school players learn how to succeed on and off the court.
Objective
Support the NBPA’s Top 100 Camp by making off-court education more engaging for the nation’s top high school basketball players.
Alongside training and competition, the goal was to reinforce decision-making, personal responsibility, and life skills through an experience that felt relevant, competitive, and fun.
Solution
We designed and built a companion mobile app used throughout the multi-day camp to support live presentations and workshops.
The app gamified the off-court learning experience by allowing players to answer questions, participate in games, and engage with content tied directly to session topics.
Players earned points individually and as part of teams, turning learning moments into friendly competition while keeping engagement high across the event.
My Role
I led the project end to end and served as the primary point of contact for the NBPA.
I managed the full experience across strategy, creative, UX, content, and development, working closely with designers, writers, and engineers to deliver the platform.
I oversaw planning, execution, and on-site support, ensured the app aligned with the camp’s goals, and guided the project through launch to support a high-profile, live event environment.
