HIIT Academy
Digital Fitness Website + Fitness Program
Built and monetized an online fitness website specializing in high-intensity interval training, growing from zero to a global customer base.
Objective
Create a fitness website, build an audience and sell a HIIT training program by offering free workouts that captured emails and converted users into paid customers.
Solution
Built a content-driven fitness website offering free, time-efficient HIIT workouts to help users get immediate results and understand the training approach.
Free workouts were used to capture email subscribers and introduce users to the full program.
The paid product was a 136-page HIIT training guide supported by workout videos and ongoing email campaigns.
Landing pages, calls to action, and messaging were continuously tested and refined to improve conversion.
My Role
As co-founder, I owned the business end to end.
I designed the HIIT programs, co-authored the 136-page guide, built and maintained the website, produced workout and exercise videos, and created all visual and marketing assets.
I ran weekly email campaigns, managed analytics, tested and optimized conversions, and iterated on the product and customer experience to drive consistent sales.
